India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. Even foreign brands like H&R Johnson, Roca and Kohler have established their operations in India.

India’s current sanitary ware market size is almost 500 crores and in fact is growing at an annual growth rate of 3-4 percent in the industry. Going forward, India will have a huge market for sanitary ware products and of course the export market will also grow simultaneously. Further, government’s support to improve sanitation and hygiene and increasing urbanization has given a big push to the Indian sanitary ware industry. The companies are applying accurate standards and using top machinery and stringent quality measures with latest designs to manufacture finest quality machines

India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. Even foreign brands like H&R Johnson, Roca and Kohler have established their operations in India. For the starters, Indian sanitary wares are comparatively cheaper as opposed to our western counterparts, courtesy availability of ample raw materials and low cost labor in comparison to other countries. This in fact has given Indian sanitary ware products an edge over the competitors from the nearby countries and naturally the exports of sanitary wares from India is scaling up.

On other hand, India’s population is growing at a growing at a significant rate. Of which 27 percent of the population hails from urban areas. However, there is large difference in distribution of amenities between the urban and rural population of the country. As per 1994 study, almost 70 percent of the urban population has access to sufficient sanitation, when it comes to the rural population only 14 percent has access. According to current government’s estimation, almost 50 percent of the urban population lacks proper sanitation facilities, while the condition of rural market is terrible.

In the last five, six years, the Indian sanitary ware market has witnessed exponential growth, with major companies increasing their production capacities. Certainly, Industry’s growth is directly related to the development in real estate. Today, housing’s demands are on rise. And interestingly people have started taking interest in top sanitary wares, thanks to the rise in purchasing power parity. Actually the increased demand for sanitary ware is not just emanating from the new projects but there is a huge market for replacement products also. The remarkable growth by the industry has inspired industry majors to enhance their manufacturing system and even apply latest technology to give customers value for their money. Moreover, Indian companies are taking a step further to enlighten people about the advantages of premium sanitary wares. With 15 to 17 percent growth per year, Indian manufacturers have strengthened their dealer network all across the country.